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Political institutes in the Czech Republic - political communication and managerial relationship with parent subjects
Dolejš, Jakub ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This thesis examines the managerial relationship of selected political institutes in the Czech Republic with their parent entities from the perspective of political management theory, specifically through the function of political planning. Furthermore, the author applies theoretical concepts related to political institutes to this relationship. The second area of research is the political institutes' communication within their activities and the targeted audiences of their communication. Thus, the thesis investigates whether institutes in the Czech Republic are autonomous in setting their agenda based on data obtained from semi-structured interviews with representatives of policy institutes in the Czech Republic. The interviews and analysis were supplemented with data from content analysis of key documents of political institutes, such as founding documents, statutes or websites. The thesis thus contributes to an area that has not yet been academically explored.
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The position of political parties in the Czech Republic on migration
Holbičková, Monika ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The aim of this diploma thesis is to answer research questions concerning the attitudes of the President of the Czech Republic Miloš Zeman selected political subjects and their chairmen to migration. For selected political subjects the goal is to find out what attitude they are whether their election programs from 2013 and 2017 include the issue of the migration crisis or if so how much this issue is in the programs. For the research where selected political entities which exceeded the threshold for entry into the Chamber of Deputies of the Parliament of the Czech Republic at least in one case of the Parliamentary elections in years 2013 and 2017. Researched political subjects are: ANO, ČPS, ČSSD, KDU-ČSL, KSČM, ODS, SPD, STAN, TOP 09 and Úsvit. The analysis deals with which attitudes to the migration crisis have the chairmen of selected political subjects, whether they change over a given time frame and whether they agree with the political entity they represent. The thesis also deals with the attitude of the President of the Czech Republic Miloš Zeman to the migration crisis and whether it changes during the specified period of time. The researched time period is from January 2013 to December 2017. Research is done through quantitative content analysis. Variables of analysis are: refugee crisis...
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Targeting of political marketing on Czech websites: comparative study
Novák, Ondřej ; Sládek, Jan (advisor) ; Mazák, Jaromír (referee)
Practical character of the thesis is focused on the targeted political marketing of the Czech political parties in the 2014 elections. The research was solely focused on the communication of the parties through the social network site Facebook and communication of selected political parties was subjected to a content analysis. Political parties propagation in other areas than thru mentioned social network was not subject of this thesis even though the segmentation of the electorate was elaborated on the base of the research "Naše společnost" (Our Society) from June 2014. The aim //nebo main goal// of the thesis is to determine the primary methods and techniques, which were used by the selected parties in their communication with voters. The important finding is, that some well-established parties of liberal- democratic character get with their propagation in the segments of the electoral market, which was formerly dominated mostly by the protest parties and movements. Powered by TCPDF (www.tcpdf.org)
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